Another WRLA buying show has come and gone, and this very well could have been our best show yet. The Western Retail Lumber Association put on a fantastic show at Calgary’s BMO Centre, complete with lava lamps and a wide variety of exhibitors.
Visitors to the JELD-WEN booth were welcomed with a hot cup of coffee and a team of sales representatives who were eager to discuss new products such as the Tria composite interior door. With blue maps against stark white backgrounds, and even custom-made JELD-WEN coffee cups toting facts about our multinational organization, it was apparent that there is power in partnership.
Those who explored the new and interactive touchscreen experience found inspirational stories and product specs for some of JELD-WEN’s most popular and top-performing products. They were also able to enter to win this year’s big giveaway, which was one of two Dell Venue Pro 11 tablets, fully-loaded with the MyJW app, Quick Quote, the brand-new interactive product guides, and more useful tools designed to make it even easier to sell JELD-WEN products in their stores. Some enjoyed this experience so much, they even placed an order to have an interactive touchscreen kiosk set up in their stores back home.
Tying in with the theme of the show, the WRLA set-up the hash tag, #2016WRLAROCKTHESHOW, which JELD-WEN’s on-site social media experts were happy to take part in. You might have seen a few tweets or Facebook posts from us, including this hash tag along with JELD-WEN’s #JWWRLA2016. A live social media stream, displayed proudly on one of the tech-tower kiosks, showed not only how much fun we were all having, but also that JELD-WEN is more than happy to help our partners make the most out of their business’s social media presence.
After a very quick but equally exciting two days, the JELD-WEN team packed-up and left for home. If you couldn’t make it to see us at WRLA, don’t worry, we’ll be in Moncton, NB, March 2 and 3, for the ABSDA’s tradeshow. If you can’t make it out, please don’t hesitate to contact us here. http://en.jeld-wen.ca/jeld-wen/contact_us/