More and more companies are using “green” or “environmental” labels, and the door and window industry is no exception. But how can we know which labels to trust? Which companies use truly green processes and have genuine green certifications? It can be quite a challenge sorting out the many logos that companies use to proclaim their credentials for being green, energy efficient, fair trade, and so on. And it isn’t always easy to know which ones are backed by recognized associations, and which ones are little more than greenwashing.

To help consumers get a clearer picture, Industry Canada recently published a handy little online guide to the main green claims and labels used in Canada. The guide explains what they mean and which ones you can count on to determine whether companies truly meet green criteria.

The guide includes information on the ENERGY STAR logo, which certifies products that are among the most energy efficient in their category. We often see this logo in the door and window industry, without necessarily understanding what it really means.

If you are a business or consumer and you want more information on the green claims made by certain companies or wish to check their validity, you can consult “Environmental Claims: A Guide for Industry and Advertisers” on the Industry Canada website.